The Middle East formed the backdrop of my childhood. Born in India and descending from Persian ancestry, I was surrounded by a glistening culture where gold was to be valued, admired and collected.
This inspiration transpired into a lifelong passion – and as I travelled throughout the Middle East, my appetite for the beauty found in jewellery only grew. This journey of learning has been complemented by equal inspiration from western culture – the enduringly cutting edge trends of London – a place I’ve now called home for almost 30 years.
In the UK, I’ve studied, I’ve progressed in a specialist, bespoke jewellery company and, I’ve become a proud mother. Following the arrival of my first son, I endeavoured on years of education in the design and creation of jewellery. This would eventually lead me to sell my first few pieces to an initially small base of clientele – and with this, it seemed, my dream was realised.
Today, I continue to revel in all that’s possible when catering to a single client. I’m perhaps never happier than when designing completely bespoke pieces to the most exacting of standards – items that are truly tailored to the wearer for whom they act as the ultimate reflection.
My designs are always influenced by the concept that jewellery is to be cherished – passed from generation to generation. Each of my pieces are testament to a focus on timelessness – providing my clients with jewellery that will look as stylish today, as it will in the next decade. I believe that jewellery should effortlessly transform from day to night – as beautifully suited for the everyday, as it is for the most special of occasions.
My designs are brought to life by skilled artisans in India – their expertise is truly unparalleled, I wouldn’t entrust my products with anyone less.
Throughout my collections I insist on 18 carat gold – a standard for which I never compromise. This gold is coupled with diamonds for which I’m particularly passionate – with every item then accompanied with my makers mark and UK hallmark.
You can also find us on jewelstreet.com.